Kuyiqiniso ukuthi intengo ye-iPhone iya ngokuya ibiza kakhulu.

Abezindaba Foreign gsmarena ibalwa intengo iPhone eminyakeni yamuva, futhi waphetha ngokuthi ukubukekaI-iPhone Xilethe intengo isiyonke yomakhalekhukhwini bakwa-Apple ezingeni elisha.Ngo-2017,I-iPhone Xkungazelelwe waphakamisa umkhawulo amanani Smartphones eziyisishiyagalombili noma eziyisishiyagalolunye yuan, futhi kusukelaI-iPhone XS, intengo yama-iPhones asezingeni eliphezulu isize yadlula amayuan angu-10,000, ishiyaApple omakhalekhukhwiningokuphakama okungafinyeleleki emiqondweni yabantu.umbono.

"I-iPhone ithathe indawo yekhamera yakho yedijithali, futhi akusadingeki uyiphathe. I-iPhone isithathele ikhamera yakho, yashintsha isidlali somculo, yashintsha wonke lawa madivayisi ahlukene," kusho isikhulu se-Apple u-Tim Ku Engxoxweni ne-ABC ethi "Good Morning America." ," u-Ke uphendule imibuzo mayelana nenani eliphezulu le-I-iPhone XS Max.

"Kungashiwo ukuthi lo mkhiqizo ubaluleke kakhulu, sithole ukuthi abantu bafuna ukuba nemikhiqizo emisha kakhulu, akushibhile ukwenza lokho."U-Tim Cook wengeza.

Ukwenyuka sekukonke kwentengo ye-iPhone kubangele ukushoda "kwamafayela anenani eliphansi".Akukhona lokho kuphela, kodwa intengo ephezulu iphinde ivimbele abasebenzisi abaningi.Ukuthengiswa kwe-Apple emhlabeni wonke kuyehla, ikakhulukazi emakethe yaseShayina.

Idatha ibonisa ukuthi ngoNovemba 2019, ukuthunyelwa kwe-Apple iPhone eChina kwehle ngo-35.4% unyaka nonyaka.Ukwehla kokuthengiswa kwe-Apple eChina akulona uphawu lokuqala lokwehla.Umkhuba wokuthengiswa kwe-Apple eChina uqhubeke izinyanga ezimbili.

Ngaphandle kokuncintisana okunamandla emakethe yaseShayina kanye nokuntuleka kokusekelwa kwamanethiwekhi we-5G, "okubizayo" kuyinkinga engenakugwemeka.Ngisho noCook wagqama engxoxweni nabezindaba wathi: "Sidayisa kakhulu."

Ngakho-ke, ngaphezu kwamamodeli ayisisekelo unyaka ngamunye, i-Apple yenze ukuyekethisa ukuze izameI-iPhone SEfuthiI-iPhone XRimikhiqizo ebiza kancane.

NgoFebhuwari 2016, i-Apple yethula uhleloI-iPhone SE, intengo ku-3288 yuan (inguqulo yeBhange Kazwelonke), inguqulo yase-US iqala kuma-dollar angu-399, cishe ama-yuan angu-2600.UCook wake wathi ocingweni lwengqungquthela: “OkushaI-iPhone SEkulayini womkhiqizo we-iPhone kuphinde kwasikhuthaza ukuthi sibe sesimweni esizuzisa kakhulu, ikakhulukazi ukuheha abasebenzisi abasha abengeziwe ku-ecosystem yethu."

Amaqiniso aye akufakazela lokhoI-iPhone SEizuze imiphumela emihle emakethe.Imiphumela yenhlolovo ye-CIRP evela enkampanini yocwaningo lwemakethe ikhombisa ukuthi ezinyangeni ezintathu ngemuva kweI-iPhone SEyethulwe ngobuningi, umshini usuzuze u-16% wesabelo semakethe ye-iPhone yase-US, ube imodeli yesithathu ngobukhulu ye-iPhone ngemuvaI-iPhone 6S PlusfuthiI-iPhone 6S..

Ngo-September 2018, i-Apple yethula "indleko ephumelelayo"I-iPhone XR, inenani elisuka ku-6,499 yuan.Yize abasebenzisi be-inthanethi beqhubeka nokuthethisa ngesikhathi kwethulwa, imininingwane yakamuva iveze ukuthi lona futhi “ngumshini weqiniso wephunga likankulunkulu”.

Idatha evela ku-Omdia ikhombisa ukuthi phakathi kwezinto ezihamba phambili eziyi-10 ezithunyelwa emhlabeni wonke ngomakhalekhukhwini ngo-2019,I-iPhone XRzikleliswe kuqala ekuthunyelweni ngamayunithi ayizigidi ezingama-46.3.

Ngokusho kwe-Counterpoint Research, ngenxa yokuthengiswa kakhuluI-iPhone XRfuthiI-iPhone 11, ukuthunyelwa kwe-iPhone e-India kukhuphuke ngo-41% unyaka nonyaka ngo-2019. Ngaphezu kwalokho, i-Apple iwuphawu olukhula ngokushesha kakhulu lwama-smartphone asezingeni eliphezulu e-India ngo-2019. Ngemva kokwehliswa kwamanani amaningi kwe-iPhone XR, ukuthunyelwa kukhuphuke ngo-41% ngonyaka- ngonyaka, futhi isiphenduke "iphunga leqiniso" elihamba phambili labantu baseNdiya.

Ku-Apple, ukuvela kwenguqulo entsha yeI-iPhone SEakugcinanga nje ngokugcwalisa igebe ku-Apple's 3,000-5,000 yuan price range, kodwa futhi kwavula izimakethe ezintsha.

Ngabe abakhiqizi bomakhalekhukhwini basekhaya bazophatheka kabi?

Ngemva kweminyaka emine,i-apulaiqale kabusha iSE uchungechungefuthi yethula inguqulo entsha yeI-iPhone SE.Umshini uyaqhubeka nokumiswa komkhiqizo kwemikhiqizo "yezindleko eziphansi" kanye "nesikrini esincane" yesizukulwane sangaphambilini.Ifakwe nge-Apple's A13 bionic processor enamandla kakhulu kanye nesikrini esingu-4.7-intshi.Intengo iqala ku-3299 yuan.

Lapho abakhiqizi abahlukahlukene bezama ukuthola isikrini esikhudlwana ngobuchwepheshe bokugoqa,i-apulayethule ngokuthula umkhiqizo omncane wesikrini.Ayikho ingqungquthela yabezindaba, vele ungene ku-inthanethi, ukunyakaza kuka-Cook kuzokwenza abakhiqizi abaningi "bathuthumele."

Eqinisweni, nakuba amafoni anesikrini esikhulu asephenduke umkhuba, abasebenzisi abaningi bazwakalise ukulangazelela amafoni anesikrini esincane namahle abemancane futhi emahle, ngisho nabaningi besikrini.i-apulaabalandeli baka-hardcore, ngethemba lokhoi-apulaingaqalisa kabusha ukukhiqizwa kwe-iPhone4S yakudala.U-Cook uthe isibalo sabasebenzisi (abathanda isikrini esincane) singaphezu kwalokho obekulindelwe.

Ukusebenza kwe-Flagship, intengo ephansi, uhlelo olusebenziseka kalula, nobuqili obanele, akwenelisi kuphela labo abebelangazelelaiPhone, kodwa futhi yenelisa abasebenzisi abanesidingoi-apulai-ecology kodwa banesabelomali esanele.Futhi lokhu kuzoba imakethe egcwele amathuba kanye nemakethe eqala nge-oda lamashumi ezigidi.

i-apulaizimisele ukwehlisa umzimba wayo ngenkuthalo, futhi ukwethulwa kwe-iPhone "engabizi kakhulu" ngokwemvelo kuyinto enhle kubathengi, kodwa kuzoba yingozi enkulu efihliwe kwabanye abakhiqizi befoni ephathekayo.

Kubakhiqizi bomakhalekhukhwini basekhaya, nakuba umthelela wesikhathi esifushane ungewona obuhlungu, kodwa uma ulayini womkhiqizo we-SE uqiniswa, imakethe yamaselula yomhlaba wonke yesikhathi esizayo izoletha isitha esibi.

i-apulabekulokhu "umkhiqizo wokunethezeka" embonini yamaselula.Ngokombiko wemakethe yemishini esezingeni eliphezulu engxenyeni yesithathu ka-2019 okhishwe yi-Counterpoint,i-apulaUkuthengiswa kwamaselula kubalelwe ku-52% emakethe esezingeni eliphezulu,I-Samsungbabalelwa ku-25%, kanti abakhiqizi bomakhalekhukhwini basekhaya babalelwa ngaphansi kwama-20%.

Ngalesi sikhathi, i-Apple's dimensionality reduction hit, yethula imikhiqizo yefayela lenani lama-yuan angama-3000-5000, ekhomba ngqo kumakhalekhukhwini ohamba phambili wasekhaya.Uma sibheka amafoni ahamba phambili aqaliswe abakhiqizi befoni abahlukahlukene kulo nyaka, iningi labo ligxile ebangeni lentengo ye-3000-5000 yuan.

Intengo efanayo, iphrosesa engcono, kanye ne-ecology yesistimu engcono,i-apulaI-iPhone SE2 idala inkinga kubakhiqizi bezingcingo eziphathwayo.

Okubaluleke nakakhulu,i-apulaiphinde yethula uhlelo lokusebenza "Dlulisela ku-iOS", olungadlulisela kalula idatha yefoni ye-Android ku-iPhone.

"Ngikholwa ukuthi (inguqulo ye-Apple eshibhile) izoba nomthelela kwezinye izinhlobo."Isikhulu se-OnePlus uLiu Zuohu utshele ikholomu ye-NetEase "State".