Umthombo: I-Niu Technology
Ngokwemibiko evela kwabezindaba zangaphandle, inkampani yocwaningo lwemakethe i-Canalys imemezele imininingwane yokuthunyelwa kwekota yesibili yemakethe yaseNdiya ngoLwesihlanu.Umbiko ukhombisa ukuthi ngenxa yomthelela walolu bhubhane, ukuthunyelwa kwama-smartphones engxenyeni yesibili ye-India kwehle ngo-48% unyaka nonyaka.Ukwehla okukhulu kule minyaka eyishumi edlule.
Imakethe yama-smartphone yaseNdiya ngaphansi kwalolu bhubhane
Ngekota yesibili, ukuthunyelwa kwama-smartphone e-India bekungamayunithi ayizigidi eziyi-17.3, okungaphansi kakhulu kwamayunithi ayizigidi ezingama-33.5 kwikota edlule kanye namayunithi ayizigidi ezingama-33 kwikota yokuqala ka-2019.
Imakethe yama-smartphone eNdiya ithintwe yilolu bhubhane ngaphezu kwalokho obekulindelwe.Kuze kube manje, inani lamacala aqinisekisiwe e-India lidlule isigidi esi-1.
Isizathu sokwehla kwemakethe yama-smartphone aseNdiya engxenyeni yesibili ukuthi uhulumeni waseNdiya uthathe izinyathelo eziyimpoqo ekuthengisweni komakhalekhukhwini.Kusukela ngoMashi walo nyaka, ukuze kulawulwe kangcono lolu bhubhane, uhulumeni waseNdiya wamemezela ukuvalwa kwezwe lonke.Ngaphandle kwezidingo zansuku zonke namakhemisi nezinye izidingo, zonke izitolo zamiswa.
Ngokwemithethonqubo, amafoni ahlakaniphile akasona isidingo, kodwa ahlukaniswa njengezimpahla ezingabalulekile nguhulumeni.Ngisho neziqhwaga ze-e-commerce ezifana ne-Amazon ne-Flipkart zinqatshelwe ukuthengisa omakhalekhukhwini nezinye izimpahla.
Sonke isimo sokuvala isivalo siqhubeke kwaze kwaba sekupheleni kukaMeyi.Ngaleso sikhathi, ngemuva kokucutshungulwa ngokugcwele, i-India yaphinda yaqala kabusha ezinye izitolo nezinto ze-e-commerce ukuze isabalalise kabusha izinsiza futhi iqalise kabusha ukusebenza ezindaweni eziningi zaseNdiya.Impendulo ithathe kusukela ngoMashi kuya kuMeyi.Isimo esikhethekile salolu bhubhane yisizathu esiyinhloko sokwehla okukhulu kokuthengiswa kwama-smartphone eNdiya engxenyeni yesibili.
Umgwaqo onzima wokululama
Kusukela maphakathi noMeyi kuya ngasekupheleni, i-India iphinde yaqala kabusha ukuthengisa ama-smartphones ezweni lonke, kodwa lokhu akusho ukuthi ukuthunyelwa kwamaselula kuzobuyela ezingeni langaphambi kwalolu bhubhane.
Umhlaziyi wenkampani yocwaningo lwemakethe iCanalys uMadhumita Chaudhary (Madhumita Chaudhary) uthe kuzoba yinqubo enzima kakhulu ukuthi i-India ibuyisele ibhizinisi layo le-smartphone ezingeni ngaphambi kwalolu bhubhane.
Yize ukuthengiswa kwabakhiqizi bezingcingo kuzokhuphuka ngokushesha lapho kuvulwa umyalo wokuvala ubhubhane, ngemuva kokuqubuka kwesikhashana, amafekthri azobhekana nokushoda okukhulu kwabasebenzi.
Ukwehla kwe-India ekuthengisweni kwama-smartphone kwikota yesibili kuyivelakancane kakhulu, kanti ukwehla konyaka nonyaka kufika ku-48% ukudlula kude imakethe yaseShayina.Ngenkathi iChina isesimeni esiwubhubhane ngekota yokuqala, ukuthunyelwa kwama-smartphone kuyo yonke ikota yokuqala kwehle ngo-18% kuphela, kanti kwikota yokuqala, ukuthunyelwa kwama-smartphone e-India nakho kukhuphuke ngo-4%, kodwa kwikota yesibili, isimo sithathe phendukela kokubi..
Ezimbonini zama-smartphone eNdiya, okudinga ukuxazululwa ngokushesha ukushoda kwabasebenzi.Nakuba i-India inabasebenzi abaningi, abakabi baningi abasebenzi abanamakhono.Ngaphezu kwalokho, amafekthri azophinde abhekane nemithethonqubo ekhishwe uhulumeni waseNdiya mayelana nemithethonqubo ehlobene nokukhiqiza.umthetho omusha.
I-Xiaomi iseyinkosi, i-Samsung idlulwa yi-vivo okokuqala ngqa
Ngekota yesibili, abakhiqizi bezingcingo ezihlakaniphile abavela e-China babalelwa ku-80% wemakethe yama-smart phone yase-India.Esigabeni sesibili sezilinganiso zokuthengiswa kwezingcingo ezihlakaniphile zaseNdiya, abathathu kwabane abahamba phambili bekungabakhiqizi baseShayina, okuyi-Xiaomi futhi Endaweni yesibili neyesine, i-vivo ne-OPPO, i-Samsung yadlulwa yi-vivo okokuqala ngqa.
Ukubusa okuqinile kwe-Xiaomi emakethe yaseNdiya akukaze kudlulwe kusukela ngekota yesine ka-2018, futhi sekungumkhiqizi omkhulu kunawo wonke emakethe yaseNdiya cishe unyaka.Kusukela engxenyeni yokuqala yalo nyaka, i-Xiaomi ithumele amayunithi ayizigidi ezingu-5.3 emakethe yase-India, okwenza ama-30% emakethe yama-smartphone aseNdiya.
Selokhu idlulwe yi-Xiaomi ngekota yesine ka-2018, i-Samsung ibilokhu ingumkhiqizi wesibili omkhulu wamaselula emakethe yaseNdiya, kodwa isabelo semakethe se-Samsung emakethe yaseNdiya sasingu-16.8% kuphela kwikota yesibili, yehlela endaweni yesithathu okokuqala.
Noma ngabe isabelo semakethe sincipha, ukutshalwa kwezimali kwe-Samsung emakethe yaseNdiya akuzange kunciphe.AbakwaSamsung Electronics bebelokhu bekhulisa imakethe yaseNdiya.Ezinyangeni ezedlule, inkampani itshale imali eningi eNdiya.
Selokhu kwakhanselwa i-oda lase-India lokuvala i-lockdown, abakhiqizi abakhulu bezingcingo bakhiphe omakhalekhukhwini abasha e-India ukuze babambe izimakethe eziningi.Kuzokwethulwa amanye ama-smartphones amasha e-India ngenyanga ezayo.
Kuyaphawuleka ukuthi i-India ike yaqala ukugxeka abakhiqizi bama-smartphone baseShayina ngaphambili, futhi ngisho noXiaomi ucele abathengisi ukuthi bafihle ilogo.Ngalokhu kumelana, umhlaziyi we-Canalys uMadhumita Chaudhary (Madhumita Chaudhary) ) Wathi njengoba i-Samsung ne-Apple bengenakho ukuncintisana ngentengo futhi azikho ezinye ezithatha indawo zendawo, lokhu kumelana kuzoba buthakathaka ekugcineni.
Isikhathi sokuthumela: Jul-22-2020