Kuyinyani ukuba ixabiso le-iPhone liya libiza kakhulu.

Amajelo angaphandle gsmarena kubalwa ixabiso iPhone kwiminyaka yakutshanje, yaye wagqiba ukuba imbonakalo yeiPhone Xizise ixabiso elipheleleyo leefowuni eziphathwayo ze-Apple kwinqanaba elitsha.Ngo-2017,iPhone Xngequbuliso waphakamisa umda ixabiso smartphones ezisibhozo okanye alithoba amawaka yuan, yaye ukususelaI-iPhone XS, ixabiso lee-iPhones eziphezulu lide ladlula kwi-yuan eyi-10,000, lishiyaApple phones eziphathwayongokuphakama okungafikelelekiyo ezingqondweni zabantu.umbono.

"I-iPhone ithathe indawo yekhamera yakho yedijithali, kwaye awusekho mfuneko yokuba uyiphathe. I-iPhone ithathe indawo yekhamera yakho, ithathe indawo yomdlali wakho womculo, ithathe indawo yazo zonke ezi zixhobo ezahlukeneyo," i-CEO ye-Apple uTim Ku kudliwano-ndlebe no-ABC "Good Morning America". ," uKe uphendule imibuzo malunga nexabiso eliphezulu leIPhone XS Max.

"Kunokuthiwa le mveliso ibaluleke kakhulu, sifumanise ukuba abantu bafuna ukuba nezona mveliso zintsha, akubizi mali ukwenjenjalo."UTim Cook wongeza.

Ukunyuka ngokubanzi kwixabiso le-iPhone kubangele ukunqongophala "kweefayile ezinexabiso eliphantsi".Ayisiyiyo loo nto kuphela, kodwa ixabiso eliphezulu likwathintele abasebenzisi abaninzi.Iintengiso ze-Apple zehlabathi ziyehla, ngakumbi kwimarike yaseTshayina.

Idatha ibonisa ukuba ngoNovemba ka-2019, ukuthunyelwa kwe-Apple iPhone e-China kwehle nge-35.4% unyaka nonyaka.Ukwehla kwentengiso ye-Apple e-China ayilona phawu lokuqala lokuhla.Indlela yokuthengisa i-Apple e-China iqhubekile iinyanga ezimbini.

Ukongeza kukhuphiswano oluqatha kwimarike yaseTshayina kunye nokungabikho kwenkxaso yenethiwekhi ye-5G, "indleko" yingxaki engenakuphepheka.Nditsho noCook wagqabhuka kudliwanondlebe namajelo eendaba: "Sithengisa kakhulu."

Ke ngoko, ukongeza kwiimodeli ezisisiseko unyaka nonyaka, i-Apple yenze ukulungelelana ukuzamaIPhone SEkwayeIPhone XRiimveliso ezinexabiso eliphantsi.

NgoFebruwari 2016, i-Apple yazisa iIPhone SE, ixabiso kwi-3288 yuan (inguqulo yeBhanki yeSizwe), inguqulelo yase-US iqala kwi-399 yeedola zase-US, malunga ne-2600 yuan.UCook wakha wathi kubizo lwenkomfa: “EntshaIPhone SEkumgca wemveliso ye-iPhone ikwasibangele ukuba sibe kwindawo enenzuzo ngakumbi, ngakumbi ukutsala abasebenzisi abatsha ngakumbi kwi-ecosystem yethu. "

Izibakala ziye zangqina okoIPhone SEuzuze iziphumo ezilungileyo kwimarike.Iziphumo zophando lwe-CIRP ezivela kwinkampani yophando lwemarike zibonisa ukuba kwiinyanga ezintathu emva kokubaIPhone SEyasungulwa ngobuninzi, umatshini ufumene i-16% yesabelo semarike ye-iPhone yase-US, ibe yimodeli yesithathu enkulu ye-iPhone emvaIPhone 6S PluskwayeI-iPhone 6S..

NgoSeptemba 2018, i-Apple yazisa "ixabiso elisebenzayo"IPhone XR, ixabiso ukusuka 6,499 yuan.Nangona abaqhubi be-intanethi baqhubeka bekhuza ngexesha lokuqaliswa, idatha yamva yabonisa ukuba oku kwakhona "ngumatshini wokwenene wevumba elimnandi".

Idatha evela ku-Omdia ibonisa ukuba phakathi kwe-10 ephezulu yeefowuni ezithunyelwa kwihlabathi jikelele ngo-2019,IPhone XRibekwe kwindawo yokuqala ngokuthunyelwa ngeeyunithi ezingama-46.3 ezigidi.

Ngokutsho kwe-Counterpoint Research, ngenxa yokuthengisa kakhuluIPhone XRkwayeiPhone 11, Ukuthunyelwa kwe-iPhone e-Indiya kunyuke nge-41% ngonyaka-ngonyaka kwi-2019. Ukongeza, i-Apple yeyona nto ikhula ngokukhawuleza i-smartphone ye-smartphone ekhula ngokukhawuleza e-India ngo-2019. Emva kokuthotywa kwexabiso le-iPhone XR, ukuthunyelwa kwanda nge-41% ngonyaka- ngonyaka, kwaye iye yaba "livumba lokwenyani" leflegi yabantu baseIndiya.

Kwi-Apple, ukuvela kwenguqulelo entsha yeIPhone SEayizalisanga nje isithuba sexabiso le-3,000-5,000 yeeyuan ze-Apple, kodwa yavula neemarike ezintsha.

Ngaba abavelisi beefowuni eziphathwayo basekhaya baya kukhululeka?

Kwiminyaka emine kamva,apileyaqala ngokutsha iSE serieskwaye yazisa inguqulelo entsha yeIPhone SE.Umatshini uyaqhubeka nokubekwa kwemveliso "yexabiso eliphantsi" kunye "nescreen esincinci" seemveliso zesizukulwana sangaphambili.Ixhotyiswe ngeprosesa eyomeleleyo ye-A13 ye-bionic ye-Apple kunye ne-4.7-intshi yesikrini.Ixabiso liqala kwi-3299 yuan.

Xa abavelisi abahlukeneyo bezama ukufumana isikrini esikhulu ngetekhnoloji yokusonga,apilengokuzolileyo yazisa imveliso encinci yesikrini.Akukho nkomfa yabezindaba, vele uye kwi-intanethi, ukuhamba kukaCook kuya kwenza abaninzi abavelisi "bathuthumele."

Ngapha koko, nangona iifowuni ezinkulu zesikrini ziye zaba yinto eqhelekileyo, abasebenzisi abaninzi baye bavakalisa ukulangazelela iifowuni ezincinci kunye nezintle ezinescreen ebesikade sincinci kwaye zintle, kwaye zininziapile's abalandeli hardcore, ngethemba ukubaapileingaqala ngokutsha imveliso ye-iPhone4S yakudala.UCook uthe inani labasebenzisi (abathanda isikrini esincinci) lingaphezulu kunokuba bekulindelwe.

Ukusebenza kweFlegi, ixabiso eliphantsi, inkqubo ekulula ukuyisebenzisa, kunye nobuqili obaneleyo, awanelisi kuphela abo bebelangazelelaiPhone, kodwa ukwanelisa abasebenzisi abanemfunoapileI-ikholoji kodwa inohlahlo lwabiwo-mali olwaneleyo.Kwaye oku kuya kuba yimarike egcwele amathuba kunye nemarike eqala ngomyalelo wamashumi ezigidi.

apileizimisele ukuthoba umzimba wayo ngenkuthalo, kwaye ukuqaliswa kwe-iPhone "engabizi kakhulu" ngokwemvelo yinto enhle kubathengi, kodwa iya kuba yingozi enkulu efihliweyo kwabanye abavelisi beefowuni eziphathwayo.

Kubavelisi beefowuni zefowuni zasekhaya, nangona impembelelo yexesha elifutshane ayibuhlungu, kodwa ukuba umgca wemveliso we-SE uqinisiwe, imarike yefowuni yefowuni yexesha elizayo iya kungenisa umchasi ombi.

apileibisoloko "imveliso yodidi" kushishino lweefowuni eziphathwayo.Ngokwengxelo kwimakethi yomatshini wokuphela okuphezulu kwikota yesithathu ka-2019 ekhutshwe yi-Counterpoint,apileIintengiso zefowuni eziphathwayo zibalelwa kwi-52% kwimarike ephezulu,SamsungIbalelwa kuma-25%, kwaye abavelisi beefowuni eziphathwayo basekhaya babalelwa ngaphantsi kwe-20%.

Ngeli xesha, ukucutha ubungakanani be-Apple, kuphehlelele iimveliso zefayile yexabiso le-yuan ye-3000-5000, ekhomba ngqo kwifowuni ephathwayo yasekhaya.Ukujonga iifowuni zeflegi eziqaliswe ngabavelisi beefowuni ezahlukeneyo kulo nyaka, abaninzi babo bagxininise kwixabiso lexabiso le-3000-5000 yuan.

Ixabiso elifanayo, iprosesa engcono, kunye ne-ecology yenkqubo engcono,apileI-iPhone SE2 ibeka ingxaki kubavelisi beefowuni zasekhaya.

Okubaluleke ngakumbi,apileiye yasungula i-app "Transfer to iOS", enokudlulisa ngokulula idatha yefowuni ye-Android kwi-iPhone.

"Ndiyakholelwa ukuba (inguqulo yexabiso eliphantsi le-Apple) ngokuqinisekileyo iya kuba nefuthe kwezinye iibrendi."I-CEO ye-OnePlus uLiu Zuohu uxelele ikholamu "yeState" ye-NetEase.