Umthombo: Niu Technology
Ngokweengxelo ezivela kwimithombo yeendaba zangaphandle, inkampani yophando lwentengiso iCanalys ibhengeze ikota yesibini yokuthunyelwa kwedatha yentengiso yaseIndiya kulo Lwesihlanu.Ingxelo ibonisa ukuba ngenxa yempembelelo yobhubhane, ukuthunyelwa kwee-smartphones kwikota yesibini yaseIndiya kwehle nge-48% ngonyaka.Ukwehla okukhulu kwishumi leminyaka elidlulileyo.
Imakethi ye-smartphone yaseIndiya phantsi kobhubhani
Kwikota yesibini, ukuthunyelwa kwee-smartphone zaseIndiya bezizizigidi ezili-17.3, zisezantsi kakhulu kuneeyunithi ezizigidi ezingama-33.5 kwikota edlulileyo kunye neeyunithi ezizigidi ezingama-33 kwikota yokuqala ka-2019.
Imakethi ye-smartphone eIndiya ichatshazelwe ngubhubhane ngakumbi kunokuba bekulindelwe.Ukuza kuthi ga ngoku, inani lamatyala aqinisekisiweyo eIndiya lidlule kwisigidi esi-1.
Isizathu sokuhla kwemarike ye-smartphone yaseIndiya kwikota yesibini kukuba urhulumente waseIndiya uthathe amanyathelo anyanzelekileyo ekuthengisweni kweefowuni eziphathwayo.Kwangoko ngoMatshi walo nyaka, ukuze kulawulwe ngcono lo bhubhani, urhulumente waseIndiya wabhengeza uthintelo kwilizwe lonke.Ngaphandle kweemfuno zemihla ngemihla kunye neekhemesti kunye nezinye izinto eziyimfuneko, zonke iivenkile zanqunyanyiswa.
Ngokwemimiselo, iifowuni ze-smart azikho imfuneko, kodwa zihlelwa njengempahla engabalulekanga ngurhulumente.Nditsho nezigebenga ze-e-commerce ezinje ngeAmazon kunye neFlipkart azivumelekanga ekuthengiseni iiselfowuni kunye nezinye iimpahla.
Yonke imeko yokuvalelwa yahlala kude kube sekupheleni kukaMeyi.Ngelo xesha, emva kokuqwalaselwa ngokupheleleyo, i-Indiya yaphinda yaqalisa ezinye iivenkile kunye nezinto ze-e-commerce ukuze iphinde isasaze iinkonzo kwaye iqalise ukusebenza kwiindawo ezininzi zaseIndiya.Impendulo ithathelwe ngoMatshi ukuya kuMeyi.Isimo esikhethekileyo sobhubhane sesona sizathu siphambili sokwehla okubukhali kokuthengiswa kwe-smartphone eIndiya kwikota yesibini.
Indlela enzima yokuchacha
Ukuqala phakathi ukuya ngasekupheleni kukaMeyi, iIndiya yaphinda yaqala ukuthengisa ii-smartphones kwilizwe liphela, kodwa oku akuthethi ukuba ukuthunyelwa kweefowuni eziphathwayo kungekudala kuza kubuyela kwinqanaba ngaphambi kobhubhani.
Inkampani yophando lwentengiso ye-Canalys umhlalutyi uMadhumita Chaudhary (Madhumita Chaudhary) uthe iya kuba yinkqubo enzima kakhulu kwiIndiya ukubuyisela ishishini layo le-smartphone kwinqanaba elingaphambi kobhubhani.
Nangona intengiso yabavelisi beefowuni eziphathwayo iza kunyuka kwangoko xa kuvulwa ubhubhane, emva kokuqhambuka kwexesha elifutshane, iifektri ziya kujongana nokunqongophala okukhulu kwabasebenzi.
Ukwehla kwe-India kwiintengiso ze-smartphone kwikota yesibini kunqabile kakhulu, kunye nokwehla konyaka ukuya kuthi ga kwi-48% ukugqitha kude kwimarike yaseTshayina.Xa i-China yayikwimeko yobhubhane kwikota yokuqala, ukuthunyelwa kwe-smartphone kwikota yokuqala yonke kwehle nge-18% kuphela, ngelixa kwikota yokuqala, ukuthunyelwa kwe-smartphone yaseIndiya nako kunyuke nge-4%, kodwa kwikota yesibini, imeko ithathe ixesha elide. jikela kubi..
Kwiifektri ze-smartphone eIndiya, into ekufuneka isonjululwe ngokungxamisekileyo kukunqongophala kwabasebenzi.Nangona iIndiya inabasebenzi abaninzi, abakabikho baninzi abasebenzi abanezakhono.Ukongeza, iifektri ziya kujongana nemithetho ekhutshwe ngurhulumente waseIndiya malunga nemithetho enxulumene nokwenziwa.umthetho omtsha.
U-Xiaomi useyinkosi, i-Samsung igqithwe yi-vivo okokuqala
Kwikota yesibini, abavelisi beefowuni ezihlakaniphile abavela e-China babalelwa kwi-80% ye-smart phone market yaseIndiya.Kwikota yesibini ye-smart phone ye-India yokuthengisa i-rankings, ezintathu kwezine eziphezulu zazingabavelisi baseTshayina, ezizezi Xiaomi kwaye Kwindawo yesibini neyesine, i-vivo kunye ne-OPPO, i-Samsung yagqithwa yi-vivo okokuqala.
Ulawulo olomeleleyo lwe-Xiaomi kwimakethi yaseIndiya aluzange lugqitywe ukusukela kwikota yesine ka-2018, kwaye iye yaba ngumenzi omkhulu kwimarike yaseIndiya phantse unyaka.Ukususela kwisiqingatha sokuqala salo nyaka, i-Xiaomi ithumele i-5.3 yezigidi zeeyunithi kwimarike yaseIndiya, ibala i-30% ye-smartphone ye-smartphone ye-Indian market.
Ukusukela ekugqityweni yi-Xiaomi kwikota yesine ye-2018, i-Samsung ibisoloko ingumvelisi wesibini omkhulu wefowuni ephathwayo kwimarike yaseIndiya, kodwa isabelo sentengiso ye-Samsung kwimarike yaseIndiya yayiyi-16.8% kuphela kwikota yesibini, yehla ukuya kwindawo yesithathu. ixesha lokuqala.
Nokuba isabelo semakethi siyehla, utyalo-mali lwe-Samsung kwimakethi yaseIndiya alukhange lucutheke.I-Samsung Electronics iye yandisa imakethi yaseIndiya.Kwiinyanga zamva nje, inkampani ityale imali eninzi eIndiya.
Ukusukela oko ukuvalwa komyalelo waseIndiya urhoxisiwe, abavelisi abakhulu beefowuni eziphathwayo bakhuphe iiselfowuni ezintsha eIndiya ukubamba iimarike ezingakumbi.Kuya kubakho ii-smartphones ezintsha ezithe zaziswa eIndiya kwinyanga ezayo.
Kuyafaneleka ukuba uqaphele ukuba i-Indiya ikhe yathetha ngokuchasene nabavelisi be-smartphone baseTshayina ngaphambili, kwaye u-Xiaomi ucele abathengisi ukuba bafihle uphawu.Kule nkcaso, umhlalutyi weCanalys Madhumita Chaudhary (Madhumita Chaudhary) ) Wathi ekubeni i-Samsung kunye ne-Apple ayinakukhuphisana kwixabiso kwaye akukho zibambeli zendawo, le nkcaso iya kuba buthathaka ekugqibeleni.
Ixesha lokuposa: Jul-22-2020