Umthombo: Uhlalutyo lweSilicon Valley Lion
Ngomhla wama-30 ku-Epreli, ngokwengxelo yamva nje yophando lwe-counterpoint, umbutho wophando lwemarike, ukuthengiswa kwe-smartphone yaseTshayina kwehle nge-22% kwikota yokuqala, ukwehla okungazange kubonwe ngaphambili.Ukuqhambuka kobhubhani we-New Crown kunyanzelise i-apile, i-millet kunye nezinye ii-brand ukuba zivale iivenkile, kwaye kubangele ukusilela kobonelelo kwilizwe liphela.
Ingxelo ibonisa ukuba iHuawei kuphela umenzi we-smartphone ophumelele ukukhula kwentengiso kwikota yokuqala, ukuya kwi-6% ukuya kwi-28.7 yezigidi zeeyunithi, ukugqitha udidi oludityanisiweyo lwe-vivo yesibini neyesithathu kunye ne-OPPO (ukwehla kwe-27%, ukongeza enye yawa. ngo-30%), ngelixa ukuthengiswa kwe-Xiaomi kwehle nge-35%, ezantsi kweempawu ezintlanu eziphezulu.
I-Counterpoint iqikelela ukubaapileIintengiso ze-iPhone zehle malunga ne-1% emva kokulandela umkhondo kunye nokuhanjiswa;idatha isondele ekuthengweni kwabathengi kunokuthunyelwa okanye imveliso.
Isabelo semakethi yeHuawei yaseTshayina sifike phezulu
Ngokwezabelo zemarike,IHuawei(kubandakanywa noLuzuko) iiselfowuni eziphathwayo zifikelele kwinqanaba eliphezulu elitsha kwisabelo semarike saseTshayina, zenyuka zaya kutsho phantse kuma-40% (enyanisweni ngama-39%), ukwanda kwe-10% ukusuka kwixesha elifanayo kunyaka ophelileyo (ukwanda kwe-2% ukusuka kwikota yesine kunyaka ophelileyo) ), Ngelixa izabelo zemarike ezihambelanayo zevivokwayeI-OPPOzi-18% kunye ne-17% ngokulandelelanayo, zombini ezo zehle nge-2% xa kuthelekiswa nexesha elifanayo kunyaka ophelileyo.
apilekwayeXiaomizibekwe kwindawo yesine neyesihlanu, ngokulandelelanayo, isabelo esinye semarike yi-10%, kwaye enye yi-9%, kwaye ukusuka kulwakhiwo lwangoku lwemarike yaseTshayina,IHuawei + vivo + I-OPPO + apile + Xiaomi, abavelisi abakhulu abahlanu benza i-93%, isikhundla se-monopoly siqiniswa ngakumbi, okwenza kube nzima kubavelisi abafanaMeizukwayeSamsungukuhlasela kwakhona.
Umhlalutyi we-counterpoint u-Ethan Qi uphawule ngendawo ekhuphisanayo yabavelisi bee-smartphone ngexesha lo bhubhani:apilekwayeIHuaweiIqela omabini akwazile ukwandisa isabelo sawo semarike.IHuaweiUkuthengiswa kwe-smartphone kunyuke nge-6% unyaka nonyaka, kwayeiPhoneintengiso yehle nge-1% kuphela, egqithise ngokucacileyo Imarike iyonke kwikota yokuqala ye-2020.
I-iPhone 11 ibambe ngokuqinileyo indawo ephezulu kuluhlu lweemodeli ezithengiswa kakhulu
Ingxelo ye-Counterpoint kwakhona yathumela iimodeli ezishushu, ezifana neiPhone 11ebiyeyona modeli ye-smartphone ithengiswa kakhulu kwikota yokuqala, kwaye ibikuluhlu lweemodeli ezithengiswa kakhulu eTshayina kangangeenyanga ezisixhenxe zilandelelana.Ngaphandle kokuvalwa kweapileiivenkile kulo lonke elaseTshayina ngoFebruwari, abathengi basenokuzithenga ii-iPhones kwi-Intanethi.KwayeIHuaweiigubungela inqanaba lokungena ukuya kumacandelo emarike aphezulu.Kule kota,IHuawei Mate 305G, Mate30 Pro5G, Huawei Nova6 5G kunyeIHLONIPHOI-9X zezona modeli zithengiswa kakhulu.
Ukuthandwa kweiPhone 11inxulumene nexabiso layo elihambelanayo (yayiliwaka leeyuan zitshiphu ngaphezu kweIPhone XRekuqaleni kokukhululwa), kunye nokunciphisa ixabiso elilandelayo.Ukuze uvuselele imarike, imijelo ye-intanethi yeapileiimveliso zaqala ukwehlisa amaxabiso kakhulu.Xa kuthelekiswa nexabiso leapile's website esemthethweni, iiPhone 11series kumaqonga afana neJingdong, Taobao, kunye ne-Suning zinemilinganiselo yokunciphisa amaxabiso ahlukeneyo, kwaye iqondo eliphezulu lesaphulelo lifikelele kwi-yuan eyi-1600.
Iifowuni eziphathwayo ze-5G sele ziza kugqabhuka kwimarike yaseTshayina
Abahlalutyi be-Counterpoint babonise ukuba kwiinyanga ze-6 emva kokuthengiswa kwe-5G e-China, izinga lokungena kwe-5G yokuthengisa i-smartphone idlule i-15% kwikota yokuqala ye-2020. Umthamo wokuthengiswa kwee-smartphones ze-5G zanda malunga ne-120% ngenyanga-ngenyanga.IHuaweiinikele ngaphezu kwesiqingatha sentengiso epheleleyo yeefowuni ze-5G kwikota yokuqala, ilandelwavivo, I-OPPOkwayeXiaomi.
Kwikota yokuqala ka-2020, abathengisi abaninzi baqalise iiselfowuni ze-5G ezinamaxabiso angaphantsi kwe-400 yeedola, njengeVivo Z6 5G, i-Xiaomi K30 5G, i-realme X50 5G kunye ne-ZTE AXON 11 5G.Kulindeleke ukuba ekupheleni kuka-2020, ii-smartphones ze-5G ziphendule ngaphezulu kwe-40% yeentengiso ze-smartphone zaseTshayina.
Ngaphambi koku, enye ingxelo evela kwi-Strategy Analytics, umbutho wophando lwemarike, ibonise ukuba ukuthunyelwa kwe-smartphone ye-5G yehlabathi kunyuke ukuya kwi-24.1 yezigidi zeeyunithi kwikota yokuqala ka-2020, kwaye imfuno kwimarike yaseTshayina yayiphezulu kunokuba bekulindelwe.Kwinqanaba le-5G yokuthunyelwa kweefowuni eziphathwayo kwikota yokuqala yalo nyaka,Samsung, IHuawei(kubandakanywa uBuzuko) kunyevivozibekwe kwiindawo ezintathu eziphezulu, ezihambelana nokuthunyelwa kweemarike ze-8.3 yezigidi zeeyunithi, iiyunithi ze-8 yezigidi kunye ne-2.9 yezigidi zeeyunithi ngokulandelanayo, ngokukodwa kwiifowuni ze-5G zehlabathi Ngokubhekiselele kwisabelo semarike,Samsungiseyeyokuqala, ibalelwa kuma-34.4%, ngelixa abenzi basekhaya abane abakhuluIHuawei(kubandakanywaImbeko), vivo, XiaomikwayeI-OPPOi-akhawunti ye-33.2%, i-12%, i-10.4% kunye ne-5%, ngokulandelanayo..
Okwangoku, abahlalutyi boshishino ngokubanzi bakholelwa ukuba njengoko umsebenzi wezoqoqosho waseTshayina uqhubeka nokukhula, kulindeleke ukuba ukuthunyelwa kwe-5G kule ntengiso kuya kuqhubeka nokukhula kakhulu ngo-2020.
Ixesha lokuposa: May-15-2020