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IPhone-ka oo qiimihiisu ka badan yahay 3,000 yuan ayaa dhabar jab weyn ku ah shirkadaha kale ee soo saara talefannada gacanta.

Xigasho: Netease Technology

IPhone SE cusub ayaa ugu dambeyntii diyaar ah.

Qiimaha shatiga ayaa ka bilaabma 3299 yuan.Isticmaalayaasha weli ku mashquulsanTufaax, laakiin wali waxay ku jiraan qiimaha 10,000 yuan, alaabtani waa mid soo jiidasho leh.Ka dib oo dhan, waxaa lagu qalabeeyaaTufaaxA13 bionic processor ugu fiican.

Si kastaba ha ahaatee, iPhone-ka oo qiimihiisu ka badan yahay 3,000 yuan ayaa dhabar jab weyn ku ah shirkadaha kale ee soo saara talefannada gacanta.

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Waxaa xaqiiqo ah in qiimaha iPhone uu aad iyo aad u qaali yahay.

Warbaahinta ajnabiga ah gsmarena tiriyey qiimaha iPhone sannadihii la soo dhaafay, oo soo gabagabeeyey in muuqaalka kore eeiPhone Xayaa keenay qiimaha guud ee moobilada Apple heer cusub.2017,iPhone Xsi lama filaan ah ayaa kor loogu qaaday xadka qiimaha taleefannada casriga ah siddeed ama sagaal kun oo Yuan, iyo tan iyo markiiiPhone XS, Qiimaha iPhones-dhamaadka sare ayaa xitaa kor u dhaafay 10,000 yuan, ka tagayTelefoonnada gacanta ee Appleoo maanka dadka ku leh meel sare oo aan la gaari karin.aragti.

"IPhone-ku waxa uu bedelay kamaradaada dhijitaalka ah, mana u baahnid in aad qaadato. IPhone waxa uu bedelay kamaradaada, waxa uu bedelay qalabka muusiga, waxa uu bedelay dhammaan qalabkan kala duwan," ayuu yidhi madaxa Apple Tim Ku oo waraysi siiyay ABC's "Good Morning America " Ke ayaa ka jawaabay su'aalaha ku saabsan qiimaha sare ee suuqaiPhone XS Max.

"Waxaa la dhihi karaa badeecadani waa mid aad muhiim u ah, waxaan ogaanay in dadku ay rabaan inay helaan alaabada ugu cusub, ma aha mid raqiis ah in sidaas la sameeyo."Tim Cook ayaa intaa ku daray.

Dhaqdhaqaaqa guud ee kor u kaca ee qiimaha iPhone ayaa sababay la'aanta "faylalka qiimaha jaban".Ma aha oo kaliya, laakiin qiimaha sare ayaa sidoo kale joojiyay isticmaaleyaal badan.Iibka Apple ee caalamka ayaa hoos u dhacay, gaar ahaan suuqyada Shiinaha.

Xogtu waxay muujineysaa in Noofambar 2019, shixnadaha Apple iPhone ee Shiinaha uu hoos u dhacay 35.4% sannad kasta.Hoos u dhaca ku yimid iibka Apple ee Shiinaha ma ahan calaamadii ugu horeysay ee hoos u dhac.Isbeddelka iibka Apple ee Shiinaha ayaa socday muddo laba bilood ah.

Marka laga soo tago tartanka adag ee suuqa Shiinaha iyo taageero la'aanta shabakadaha 5G, "qaali" waa dhibaato lama huraan ah.Xitaa Cook wuxuu ku nuuxnuuxsaday wareysi uu siiyay warbaahinta: "Waxaan iibinaa wax badan."

Sidaa darteed, marka lagu daro moodooyinka aasaasiga ah sannad kasta, Apple waxay samaysay waxoogaa tanaasul ah si ay isugu daydoiPhone SEiyoiPhone XRalaab qiimo jaban.

Bishii Febraayo 2016, Apple ayaa soo saartayiPhone SE, oo lagu qiimeeyay 3288 yuan (nooca Bangiga Qaranka), nooca Maraykanku wuxuu ka bilaabmaa 399 US dollars, qiyaastii 2600 yuan.Cook ayaa mar ku yiri wicitaanka shirka: "CusubiPhone SEkhadka wax soo saarka iPhone ayaa sidoo kale nagu dhiirigaliyay inaan ku jirno meel istiraatiiji ah oo faa'iido leh, gaar ahaan si aan u soo jiidano isticmaaleyaal badan oo cusub nidaamka deegaankayaga."

Xaqiiqooyinka ayaa taas caddeeyayiPhone SEayaa natiijooyin wanaagsan ka gaaray suuqa.Natiijooyinka sahanka CIRP ee shirkadda cilmi-baarista suuqa ayaa muujinaya in saddexda bilood ee ka dambeeyaiPhone SEMashiinku wuxuu helay 16% saamiga suuqa iPhone ee Maraykanka, isagoo noqday kii saddexaad ee ugu weyn ee iPhone ka dibiPhone 6S PlusiyoiPhone 6S..

Bishii Sebtembar 2018, Apple waxay soo saartay "kharash waxtar leh"iPhone XR, oo lagu qiimeeyay 6,499 yuan.In kasta oo shabaq-qaadayaashu ay sii wadeen canaanta wakhtiga la bilaabay, xogta dambe waxay muujisay in tani sidoo kale tahay "mashiinka udgoonka runta ah".

Xogta Omdia waxay muujineysaa in ka mid ah 10ka shixnadaha taleefannada gacanta ee adduunka ugu sarreeya sannadka 2019,iPhone XRkaalinta kowaad ee shixnadaha oo leh 46.3 milyan unug.

Marka loo eego Counterpoint Research, sababtoo ah iibka ugu wanaagsaniPhone XRiyoiPhone 11, Shixnadaha iPhone ee Hindiya waxay kordheen 41% sannad kasta sanadka 2019. Intaa waxaa dheer, Apple waa astaanta casriga ah ee ugu dhaqsaha badan u koraya ee Hindiya 2019. Ka dib markii iPhone XR ee qiimaha badan ee la dhimay, shixnadaha ayaa kordhay 41% sanadka- on-sannadka, iyo waxa ay sidoo kale noqotay calanka "udugga runta ah" ee dadka Hindida.

Wixii Apple ah, soo bixitaanka nooc cusub oo ahiPhone SEMa buuxin kaliya farqiga u dhexeeya qiimaha Apple ee 3,000-5,000 yuan, laakiin sidoo kale wuxuu furay suuqyo cusub.

Soosaarayaasha taleefannada gacanta ee gudaha ma noqon doonaan kuwo raaxo leh?

Afar sano ka dib,Tufaaxdib u bilaabaySE taxaneoo bilaabay nooc cusub oo ahiPhone SE.Mashiinku wuxuu sii wadaa meelaynta alaabta ee "qiimaha-yar" iyo "shaashadda-yar" ee jiilkii hore.Waxay ku qalabaysan tahay processor-ka bionic A13 ee ugu xooggan Apple iyo shaashad 4.7-inch ah.Qiimuhu wuxuu ka bilaabmaa 3299 yuan.

Marka soo saarayaasha kala duwan ay isku dayeen inay helaan shaashad weyn iyada oo loo marayo tignoolajiyada laalaabida,Tufaaxsi aamusnaan leh ayaa soo saaray badeecad yar oo shaashad ah.Ma jiro shir-jaraa'id, kaliya gal online, dhaqaaqa Cook wuxuu ka dhigi doonaa warshado badan "gariir."

Dhab ahaantii, inkasta oo taleefannada muraayadaha waaweyni ay noqdeen isbeddel, dad badan oo isticmaala waxay muujiyeen niyad-jabka taleefannada yaryar iyo kuwa quruxda badan ee mar yar yar oo qurux badan, iyo xitaa qaar badan oo ka mid ah.Tufaaxtaageerayaasha mayalka adag, iyaga oo rajaynaya taasTufaaxdib u bilaabi kara wax soo saarka ee iPhone4S classic.Cook wuxuu sheegay in tirada isticmaaleyaasha (xamaasada shaashadda yar) ay ka badan tahay intii la filayay.

Waxqabadka calanka, qiimaha jaban, hab fudud loo isticmaali karo, iyo gimmicks ku filan, kaliya ma qanciso kuwa u oomaniPhone, laakiin sidoo kale qancisa isticmaalayaasha kuwaas oo leh dalabTufaaxecology laakiin waxay leeyihiin miisaaniyad ku filan.Waxayna tani noqon doontaa suuq ay ka buuxaan suurtogalnimo iyo suuq ka bilaabma habka tobanaan milyan.

Tufaaxwuxuu diyaar u yahay inuu si firfircoon hoos ugu dhigo jirkiisa, iyo soo saarista iPhone "qiimaha-wax-ku-ool ah" dabiiciga ah waa wax u fiican macaamiisha, laakiin waxay noqon doontaa khatar weyn oo qarsoon oo loogu talagalay soo-saareyaasha kale ee taleefannada gacanta.

Soo-saareyaasha taleefannada gacanta ee gudaha, in kasta oo saameynta muddada-gaaban aysan ahayn xanuun, laakiin haddii khadka badeecada SE la adkeeyo, mustaqbalka suuqa taleefanka gacanta ee caalamiga ah wuxuu keeni doonaa mucaarad xun.

Tufaaxwuxuu had iyo jeer ahaa "alaabta raaxada" ee warshadaha taleefanka gacanta.Marka loo eego warbixinta suuqa mashiinka dhamaadka-sare ee rubuci saddexaad ee 2019 oo ay sii daysay Counterpoint,TufaaxIibka talefannada gacanta ayaa 52% ka ahaa suuqa ugu sarreeya,Samsung25%, shirkadaha soo saara talefannada gacanta ee gudaha waxay ka ahaayeen wax ka yar 20%.

Waqtigan xaadirka ah, dhimista cabbirka Apple ayaa ku dhufatay, waxay soo saartay 3000-5000 yuan alaab qiimo leh, taasoo si toos ah u tilmaamaysa taleefanka gacanta ee calanka gudaha.Marka la eego talefannada caanka ah ee ay bilaabeen shirkado badan oo talefannada gacanta ah sanadkan, intooda badan waxa ay ku urursan yihiin qiimaha kala duwan ee 3000-5000 yuan.

Isku qiimo, processor ka wanaagsan, iyo hab deegaan oo ka wanaagsanTufaaxIPhone SE2 waxay dhibaato ku haysa soosaarayaasha taleefannada gacanta ee gudaha.

Ka sii muhiimsan,TufaaxWaxa kale oo uu bilaabay app ah “Transfer to iOS”, kaas oo si fudud ugu gudbin kara xogta talefanka Android-ka iPhone-ka.

"Waxaan aaminsanahay in (nooca qiimaha jaban ee Apple) uu xaqiiqdii saameyn ku yeelan doono noocyada kale."Maamulaha OnePlus Liu Zuohu ayaa u sheegay NetEase's "State" column.


Waqtiga boostada: Meey-06-2020