Ichokwadi kuti mutengo we iPhone uri kuwedzera uye unodhura.

Foreign media gsmarena akaverenga mutengo iPhone mumakore achangopfuura, uye akagumisa kuti kutaridzika kweiPhone Xyaunza mutengo wakazara wenharembozha dzeApple kune imwe nhanho.Muna 2017,iPhone Xkamwe-kamwe yakasimudza muganho wemutengo wemafoni kusvika pazviuru zvisere kana zvipfumbamwe zveyuan, uye kubviraiPhone XS, mutengo wepamusoro-soro iPhones wakatopfuura 10,000 yuan, uchisiyaApple nharembozhanekukwirira kusingasvikiki mupfungwa dzevanhu.maonero.

"Iyo iPhone yakatsiva kamera yako yedhijitari, uye iwe hauchafaniri kuitakura. IPhone yakatsiva camcorder yako, yakatsiva mimhanzi yako, yakatsiva zvose izvi zvakasiyana-siyana," Apple CEO Tim Ku Mubvunzurudzo neABC "Good Morning America." ," Ke akapindura kumibvunzo pamusoro pemutengo wepamusoro weiPhone XS Max.

"Zvinogona kutaurwa kuti chigadzirwa ichi chakakosha, takaona kuti vanhu vanoda kuve nezvigadzirwa zvemhando yepamusoro, hazvina kudhura kuzviita."Tim Cook akawedzera.

Kufamba kwepamusoro kwepamusoro mumutengo we iPhone kwakakonzera kushaikwa kwe "mafuta akaderera-mutengo".Kwete izvozvo chete, asi mutengo wepamusoro wakadzivisawo vashandisi vazhinji.Kutengeswa kweApple kwepasirese kuri kudzikira, kunyanya mumusika weChina.

Data inoratidza kuti muna Mbudzi 2019, Apple iPhone kutumira muChina kwakadonha ne35.4% gore-pa-gore.Kuderera kwekutengesa kweApple muChina hachisi chiratidzo chekutanga chekuderera.Maitiro ekutengesa kweApple muChina akaenderera mberi kwemwedzi miviri.

Pamusoro pemakwikwi anotyisa mumusika weChinese uye kushaikwa kwerutsigiro rwe5G network, "inodhura" idambudziko risingadzivisike.Kunyange Cook akabuda muhurukuro nevezvenhau: "Tinotengesa zvakanyanya."

Naizvozvo, mukuwedzera kune ekutanga mamodheru gore rega rega, Apple yakaita zvimwe zvibvumirano kuyedzaiPhone SEuyeiPhone XRzvigadzirwa zvakaderera.

MunaFebruary 2016, Apple yakatanga iyoiPhone SE, mutengo pa 3288 yuan (National Bank version), shanduro yeU.Cook akambotaura pamusangano wekufona: "ItsvaiPhone SEmumutsara wechigadzirwa che iPhone zvakatikurudzirawo kuti tive munzvimbo inobatsira, kunyanya kukwezva vashandisi vatsva mu ecosystem yedu. "

Chokwadi chakaratidza izvozvoiPhone SEyakawana zvibereko zvakanaka pamusika.Iyo CIRP ongororo yakabuda kubva kumusika wekutsvaga kambani inoratidza kuti mumwedzi mitatu mushure meiPhone SEyakatangwa muhuwandu, muchina wawana 16% yeUS iPhone musika share, ikava yechitatu yakakura kwazvo iPhone modhi mushure meiyo.iPhone 6S PlusuyeiPhone 6S..

MunaGunyana 2018, Apple yakatanga iyo "inodhura-inoshanda"iPhone XR, mutengo kubva pa6,499 yuan.Kunyangwe mawebhusaiti akaramba achipopotera panguva yekutangwa, iyo yakazotevera data yakaratidza kuti iyi zvakare "yechokwadi inonhuhwirira mwari muchina".

Dhata kubva kuOmdia inoratidza kuti pakati pepamusoro gumi epasi rose nharembozha kutumira muna 2019,iPhone XRiri pachinzvimbo chekutanga mukutakura ne46.3 miriyoni zvikamu.

Zvinoenderana neCounterpoint Research, nekuda kwekutengesa zvakanyanyaiPhone XRuyeiPhone 11, iPhone shipments muIndia yakawedzera ne 41% gore negore muna 2019. Mukuwedzera, Apple ndiyo inokurumidza kukura yepamusoro-soro smartphone brand muIndia muna 2019. Mushure mokunge iPhone XR yakaderedzwa mitengo yakawanda, kutumirwa kwakawedzera ne41% gore- pa-gore, uye yave zvakare "yechokwadi inonhuhwirira" mureza wevanhu veIndia.

Kune Apple, kubuda kweshanduro itsva yeiPhone SEhaina kungozadza gaka muApple's 3,000-5,000 yuan mutengo wemhando, asi zvakare yakavhura misika mitsva.

Vagadziri venharembozha vemumba vangave vasina kugadzikana here?

Makore mana gare gare,Applerestart theSE seriesuye yakatanga shanduro itsva yeiPhone SE.Muchina uyu unoenderera mberi nekumisikidzwa kwechigadzirwa che "yakaderera-mutengo" uye "diki-skrini" zvigadzirwa zvechizvarwa chakapfuura.Yakashongedzerwa neApple yakasimba kwazvo A13 bionic processor uye 4.7-inch skrini.Mutengo unotangira pa3299 yuan.

Pakasiyana vagadziri vakaedza kuwana yakakura skrini kuburikidza nekupeta tekinoroji,Applechinyararire akatanga diki screen chigadzirwa.Iko hakuna musangano wevatori venhau, ingoenda online, kufamba kwaCook kuchaita kuti vagadziri vazhinji "vadedera."

Asi izvo, kunyangwe mafoni-mahombe-screen ave maitiro, vashandisi vazhinji vakaratidza kushuvira kune madiki uye akanaka diki-screen mafoni aimbove madiki uye akanaka, uye kunyangwe mazhinji emafoni.Apple's hardcore fans, vachitarisira izvozvoAppleinogona kutangazve kugadzirwa kweiyo iPhone4S classic.Cook akati nhamba yevashandisi (vadiki skrini vanofarira) yakawandisa kupfuura yaitarisirwa.

Kuita kwemureza, mutengo wakaderera, nyore kushandisa sisitimu, uye akakwana magimmicks, hazvingogutsi avo vanga vachishuviraiPhone, asi zvakare inogutsa vashandisi vane kudiwa kweApple's ecology asi isina bhajeti rakakwana.Uye iyi ichave musika uzere nemikana uye musika unotanga pahurongwa hwemakumi emamiriyoni.

Appleinoda kushingaira kuderedza muviri wayo, uye kutangwa kwe "inodhura-inoshanda" iPhone chinhu chakanaka kune vatengi, asi chichava njodzi huru yakavanzwa kune vamwe vanogadzira foni.

Kune vanogadzira nharembozha dzepamba, kunyangwe iyo yenguva pfupi kamero isingarwadze, asi kana iyo SE chigadzirwa mutsara wakasimba, remangwana repasi rose nharembozha musika uchaunza mupikisi anotyisa.

Appleyagara iri "chigadzirwa chepamusoro" muindasitiri yenharembozha.Zvinoenderana neshumo pamusika wemuchina wepamusoro muchikamu chechitatu che2019 chakaburitswa neCounterpoint,AppleKutengeswa kwenharembozha kwakaverengera 52% mumusika wepamusoro-soro,Samsungyakaverengera makumi maviri neshanu muzana, uye vagadziri venharembozha vepamba vaiverengera isingasviki makumi maviri%.

Panguva ino, Apple's dimensionality kudzikiswa kwakarova, yakatanga 3000-5000 yuan mutengo faira zvigadzirwa, inongedza zvakananga kune yepamba nhare mbozha.Tichitarisa nharembozha dzakatangwa nevagadziri vemafoni akasiyana gore rino, mazhinji acho akaiswa mumutengo we3000-5000 yuan.

Mutengo mumwechete, zvirinani processor, uye zvirinani system ecology,AppleiPhone SE2 inoisa dambudziko kune vanogadzira nharembozha vanogadzira.

Zvinonyanya kukosha,Appleyakaparurawo app "Shandura kuIOS", iyo inogona kutamisa zviri nyore data refoni yeAroid kune iPhone.

"Ini ndinotenda kuti (Apple's yakaderera-mutengo vhezheni) zvirokwazvo ichave nekukanganisa kune mamwe mabhureki."OnePlus CEO Liu Zuohu akaudza NetEase's "State" column.