Nukuri ko igiciro cya iPhone kigenda cyiyongera cyane.

Ibitangazamakuru byo hanze gsmarena yabaze igiciro cya iPhone mumyaka yashize, maze asoza avuga ko isura yaiPhone X.yazanye igiciro rusange cya terefone zigendanwa za Apple kurwego rushya.Muri 2017,iPhone X.mu buryo butunguranye yazamuye igiciro cya terefone zigera ku bihumbi umunani cyangwa icyenda, kandi kuva iiPhone XS, igiciro cya iphone yo murwego rwohejuru ndetse yarenze 10,000 10,000, hasigaraTerefone igendanwa ya Applehamwe nikirenga kitagerwaho mumitekerereze yabantu.impression.

Mu kiganiro n'umuyobozi mukuru wa Apple, Tim Ku, mu kiganiro yagiranye na ABC "Good Morning America", "iPhone yasimbuye kamera yawe ya digitale, kandi ntukigikeneye kuyitwara. , "Ke yashubije ibibazo bijyanye nigiciro cyo hejuru cyaiPhone XS Max.

"Turashobora kuvuga ko iki gicuruzwa ari ingenzi cyane, twasanze abantu bashaka kugira ibicuruzwa bishya bigezweho, ntabwo bihendutse kubikora."Tim Cook yongeyeho.

Muri rusange kuzamuka kwizamuka ryibiciro bya iPhone byatumye habura "dosiye zihenze".Ntabwo aribyo gusa, ahubwo igiciro cyo hejuru nacyo cyabujije abakoresha benshi.Isosiyete ya Apple igurishwa ku isi iragabanuka, cyane cyane ku isoko ry’Ubushinwa.

Amakuru yerekana ko mu Gushyingo 2019, Apple ya Apple yoherejwe mu Bushinwa yagabanutseho 35.4% umwaka ushize.Kugabanuka kugurisha kwa Apple mubushinwa ntabwo aricyo kimenyetso cyambere cyo kugabanuka.Icyerekezo cyo kugurisha kwa Apple mubushinwa cyakomeje amezi abiri.

Usibye amarushanwa akaze ku isoko ryUbushinwa no kubura inkunga ya 5G, "bihenze" nikibazo byanze bikunze.Ndetse Cook yamaganye mu kiganiro yagiranye n'itangazamakuru ati: "Turagurisha cyane."

Kubwibyo, usibye moderi yibanze buri mwaka, Apple yakoze ubwumvikane kugirango igeragezeiPhone SEnaiPhone XRibicuruzwa bihendutse.

Muri Gashyantare 2016, Apple yashyize ahagaragaraiPhone SE, igiciro cyamafaranga 3288 (verisiyo ya Banki nkuru yigihugu), verisiyo yo muri Amerika itangirira kumadorari 399 US $, hafi 2600.Cook yigeze kuvuga ku nama ihamagara ati: "AgashyaiPhone SEkumurongo wibicuruzwa bya iPhone nabyo byaduteye kuba mumwanya wingenzi, cyane cyane gukurura abakoresha bashya muri ecosystem yacu. "

Ibintu byagaragayeiPhone SEyageze ku bisubizo byiza ku isoko.Ubushakashatsi bwa CIRP buvuye mu kigo cy’ubushakashatsi ku isoko bwerekana ko mu mezi atatu nyuma yiPhone SEyatangijwe ku bwinshi, imashini yungutse 16% byumugabane wa iPhone muri Amerika, ibaye moderi ya gatatu nini ya iPhone nyuma yaiPhone 6S YongeyehonaiPhone 6S..

Muri Nzeri 2018, Apple yashyize ahagaragara "ikiguzi-cyiza"iPhone XR, igiciro kuva 6.499.Nubwo imbuga za interineti zakomeje gutukwa mugihe cyo gutangiza, amakuru yakurikiyeho yerekanaga ko iyi nayo ari "imashini yimana yukuri".

Amakuru aturuka muri Omdia yerekana ko mubantu 10 ba mbere boherejwe na terefone igendanwa ku isi muri 2019,iPhone XRyashyizwe ku mwanya wa mbere mu byoherezwa hamwe na miliyoni 46.3.

Nkurikije ubushakashatsi bwa Counterpoint, kubera kugurisha cyaneiPhone XRnaiPhone 11, Ibicuruzwa byoherejwe na iPhone mu Buhinde byiyongereyeho 41% umwaka ushize muri 2019. Byongeye kandi, Apple ni yo modoka yihuta cyane yo mu bwoko bwa terefone yo mu rwego rwo hejuru mu Buhinde mu 2019. Nyuma yo kugabanuka kw'ibiciro kwa iPhone XR, ibicuruzwa byiyongereyeho 41% umwaka- ku mwaka, kandi byahindutse kandi ibendera "impumuro nziza" y'abahinde.

Kuri Apple, kugaragara kwa verisiyo nshya yaiPhone SEntabwo yujuje gusa icyuho cya Apple 3.000-5,000 yu giciro, ahubwo yafunguye amasoko mashya.

Ese abakora amaterefone yo murugo bazoroha?

Nyuma yimyaka ine,AppleYongeye gutangiraUrukurikirane rwa SEkandi yatangije verisiyo nshya yaiPhone SE.Imashini ikomeza ibicuruzwa byerekana "igiciro gito" na "ecran-nto" y'ibisekuruza byabanje.Ifite ibikoresho bya Apple bikomeye bya A13 bionic hamwe na ecran ya 4.7.Igiciro gitangirira kuri 3299.

Iyo abahinguzi batandukanye bagerageje kubona ecran nini binyuze muburyo bwa tekinoroji,Applebucece yatangije ibicuruzwa bito bya ecran.Nta kiganiro n'abanyamakuru, jya kumurongo gusa, guteka kwa Cook bizatuma ababikora benshi "bahinda umushyitsi."

Mubyukuri, nubwo terefone nini-nini zahindutse inzira, abayikoresha benshi bagaragaje nostalgia kuri terefone ntoya kandi nziza ya terefone ntoya kandi nziza, ndetse na benshi muri boApple'Abakunzi ba Hardcore, twizeye koAppleirashobora gutangira umusaruro wa iPhone4S ya kera.Cook yavuze ko umubare wabakoresha (abakunzi ba ecran ntoya) urenze uko byari byitezwe.

Imikorere yibendera, igiciro gito, byoroshye-gukoresha-sisitemu, hamwe na gimmicks ihagije, ntabwo ihaza abifuza cyane kuriiPhone, ariko kandi ihaza abakoresha bafite icyo bakeneyeApple'ibidukikije ariko bifite bije idahagije.Kandi iyi izaba isoko yuzuye ibishoboka nisoko ritangirira kumurongo wa miliyoni icumi.

Appleifite ubushake bwo kugabanya umubiri wayo, kandi gushyira ahagaragara "ihendutse" iPhone mubisanzwe ni ikintu cyiza kubakoresha, ariko bizaba akaga gakomeye kubandi bakora telefone zigendanwa.

Ku bakora telefone zigendanwa zo murugo, nubwo ingaruka zigihe gito zitababaza, ariko niba umurongo wibicuruzwa bya SE ushimangiye, isoko rya terefone igendanwa izaza itangiza uwo duhanganye nabi.

Appleyamye ari "ibicuruzwa byiza" muruganda rwa terefone igendanwa.Nkuko bigaragazwa na raporo ku isoko ry’imashini zo mu rwego rwo hejuru mu gihembwe cya gatatu cya 2019 cyashyizwe ahagaragara na Counterpoint,Apple'kugurisha terefone igendanwa byinjije 52% kumasoko yohejuru,Samsungbingana na 25%, naho abakora telefone zigendanwa zo murugo bari munsi ya 20%.

Muri iki gihe, igabanuka rya Apple ryagaragaye, ryashyize ahagaragara ibicuruzwa bya dosiye 3000-5000, byerekana terefone igendanwa yo mu gihugu.Urebye terefone zigendanwa zatangijwe n’abakora telefone zigendanwa zitandukanye muri uyu mwaka, inyinshi muri zo zibanda ku giciro cya 3000-5000.

Igiciro kimwe, gutunganya neza, hamwe na sisitemu nziza yibidukikije,AppleiPhone SE2 itera ikibazo kubakora telefone zigendanwa murugo.

Icy'ingenzi,Appleyashyize ahagaragara kandi porogaramu “Kwimura kuri iOS”, ishobora kohereza byoroshye amakuru ya terefone ya Android kuri iPhone.

"Nizera ko (verisiyo ihendutse ya Apple) izagira ingaruka ku bindi bicuruzwa."Umuyobozi mukuru wa OnePlus, Liu Zuohu, yabwiye inkingi ya "Leta" ya NetEase.