Ndizowona kuti mtengo wa iPhone ukukulirakulira.

Yachilendo TV gsmarena anawerengera mtengo wa iPhone m'zaka zaposachedwapa, ndipo anaganiza kuti maonekedwe aiPhone Xwabweretsa mtengo wonse wa mafoni am'manja a Apple pamlingo wina watsopano.Mu 2017,iPhone Xmwadzidzidzi anakweza malire mtengo wa mafoni kwa eyiti kapena zisanu ndi zinayi yuan zikwi, ndipo kuyambiraiPhone XS, mtengo wa ma iPhones apamwamba wadutsa ngakhale yuan 10,000, kuchokaMafoni a Applendi kukwera kosafikirika m'malingaliro a anthu.chithunzi.

"IPhone yalowa m'malo mwa kamera yanu ya digito, ndipo simukufunikanso kuinyamula. IPhone yasintha camcorder yanu, m'malo mwa oimba nyimbo yanu, m'malo mwa zipangizo zonsezi, "Mkulu wa Apple Tim Ku Poyankhulana ndi ABC "Good Morning America." ," Ke adayankha mafunso okhudza kukwera mtengo kwaiPhone XS Max.

"Tinganene kuti mankhwalawa ndi ofunika kwambiri, tapeza kuti anthu akufuna kukhala ndi zinthu zatsopano, sizotsika mtengo kutero."Tim Cook anawonjezera.

Kusuntha konse kwamitengo ya iPhone kwapangitsa kuti pakhale "mafayilo otsika mtengo".Osati kokha, koma mtengo wapamwamba unalepheretsanso ogwiritsa ntchito ambiri.Kugulitsa kwa Apple padziko lonse lapansi kukutsika, makamaka pamsika waku China.

Zambiri zikuwonetsa kuti mu Novembala 2019, kutumiza kwa Apple iPhone ku China kudatsika ndi 35.4% pachaka.Kutsika kwa malonda a Apple ku China si chizindikiro choyamba cha kuchepa.Zogulitsa za Apple ku China zapitilira miyezi iwiri.

Kuphatikiza pa mpikisano woopsa pamsika waku China komanso kusowa kwa chithandizo cha ma network a 5G, "zokwera mtengo" ndizovuta zosapeŵeka.Ngakhale Cook adatuluka poyankhulana ndi atolankhani: "Timagulitsa kwambiri."

Chifukwa chake, kuphatikiza pamitundu yoyambira chaka chilichonse, Apple yapanga zoyeserera kuyesaiPhone SEndiiPhone XRmankhwala otsika mtengo.

Mu February 2016, Apple adayambitsaiPhone SE, mtengo wa 3288 yuan (National Bank version), Baibulo la US limayamba pa madola a 399 US, pafupifupi 2600 yuan.Cook nthawi ina adanena pamsonkhano wa msonkhano kuti: "ZatsopanoiPhone SEmumzere wazinthu za iPhone watipangitsanso kukhala opindulitsa kwambiri, makamaka kukopa ogwiritsa ntchito atsopano ku chilengedwe chathu."

Zowona zatsimikizira zimenezoiPhone SEwapeza zotsatira zabwino pamsika.Zotsatira za kafukufuku wa CIRP kuchokera ku kampani yofufuza zamsika zikuwonetsa kuti m'miyezi itatu pambuyo paiPhone SEidakhazikitsidwa mochulukira, makinawo adapeza 16% ya msika wa iPhone waku US, kukhala mtundu wachitatu waukulu kwambiri wa iPhone pambuyo paiPhone 6S PlusndiiPhone 6S..

Mu Seputembala 2018, Apple idakhazikitsa "yotsika mtengo"iPhone XR, yamtengo wapatali kuchokera ku 6,499 yuan.Ngakhale ma netizens adapitilizabe kudzudzula panthawi yotsegulira, zomwe zidachitika pambuyo pake zidawonetsa kuti izi ndi "makina amafuta onunkhira".

Zambiri zochokera ku Omdia zikuwonetsa kuti pakati pa mafoni 10 apamwamba kwambiri padziko lonse lapansi omwe amatumizidwa mu 2019,iPhone XRadakhala woyamba potumiza ndi mayunitsi 46.3 miliyoni.

Malinga ndi Counterpoint Research, chifukwa chogulitsa kwambiriiPhone XRndiiPhone 11, Kutumiza kwa iPhone ku India kunawonjezeka ndi 41% pachaka mu 2019. Kuphatikiza apo, Apple ndiyomwe ikukula mofulumira kwambiri ku India mu 2019. Pambuyo pochepetsa mitengo ya iPhone XR kangapo, kutumiza kunakula ndi 41% chaka- pa chaka, ndipo yakhalanso "fungo lenileni" la anthu aku India.

Kwa Apple, kutuluka kwa mtundu watsopano waiPhone SEsanangodzaza kusiyana kwa mtengo wa Apple 3,000-5,000 yuan, komanso anatsegula misika yatsopano.

Kodi opanga mafoni am'manja sakhala omasuka?

Patapita zaka zinayi,apulosiadayambiransoGawo SEndipo adayambitsa mtundu watsopano waiPhone SE.Makinawa amapitilira kuyika kwazinthu "zotsika mtengo" ndi "zojambula zazing'ono" zam'badwo wakale.Ili ndi purosesa yamphamvu kwambiri ya Apple ya A13 bionic ndi chophimba cha 4.7-inch.Mtengo umayamba pa 3299 yuan.

Pamene opanga osiyanasiyana adayesa kupeza chophimba chachikulu kudzera muukadaulo wopinda,apulosimwakachetechete anapezerapo yaying'ono chophimba mankhwala.Palibe msonkhano wa atolankhani, ingopitani pa intaneti, kusuntha kwa Cook kupangitsa opanga ambiri "kunjenjemera."

M'malo mwake, ngakhale mafoni okhala ndi zenera zazikulu asanduka chizolowezi, ogwiritsa ntchito ambiri awonetsa kukhudzika kwa mafoni ang'onoang'ono komanso okongola omwe kale anali ang'onoang'ono komanso okongola, komanso ambiri amafoni.apulosi's hardcore fans, ndikuyembekeza izoapulosiakhoza kuyambitsanso kupanga kwa iPhone4S classic.Cook adanena kuti kuchuluka kwa ogwiritsa ntchito (okonda mawonekedwe ang'onoang'ono) ndiambiri kuposa momwe amayembekezera.

Kuchita kwa mbendera, mtengo wotsika, makina osavuta kugwiritsa ntchito, komanso zamatsenga zokwanira, sizimangokhutiritsa iwo omwe amalakalakaiPhone, komanso imakwaniritsa ogwiritsa ntchito omwe akufunaapulosiecology koma alibe bajeti yokwanira.Ndipo uwu udzakhala msika wodzaza ndi zotheka komanso msika kuyambira pa dongosolo la mamiliyoni.

apulosindi wokonzeka kutsitsa thupi lake mwachangu, ndipo kukhazikitsidwa kwa iPhone "yopanda mtengo" mwachilengedwe ndi chinthu chabwino kwa ogula, koma chidzakhala chowopsa chachikulu chobisika kwa opanga mafoni ena.

Kwa opanga mafoni apanyumba, ngakhale kukhudzidwa kwakanthawi kochepa sikuli kowawa, koma ngati mzere wa SE ukhazikika, msika wam'tsogolo wapadziko lonse lapansi wa mafoni am'manja udzabweretsa mdani woyipa.

apulosiwakhala "mwanaalirenji mankhwala" mu makampani mafoni mafoni.Malinga ndi lipoti la msika wamakina apamwamba kwambiri mgawo lachitatu la 2019 lotulutsidwa ndi Counterpoint,apulosiKugulitsa kwa mafoni am'manja kudakhala 52% pamsika wapamwamba kwambiri,Samsungadawerengera 25%, ndipo opanga mafoni am'nyumba amakhala osakwana 20%.

Panthawiyi, Apple idachepetsa kukula kwake, idayambitsa mafayilo amtengo wa 3000-5000 yuan, kuloza mwachindunji ku foni yam'manja yomwe ili pagulu.Kuyang'ana mafoni apamwamba omwe adayambitsidwa ndi opanga mafoni osiyanasiyana chaka chino, ambiri aiwo amakhazikika pamitengo ya 3000-5000 yuan.

Mtengo womwewo, purosesa yabwinoko, komanso chilengedwe chabwinoko,apulosiiPhone SE2 imabweretsa vuto kwa opanga mafoni am'manja.

Chofunika koposa,apulosiwakhazikitsanso pulogalamu "Choka kuti iOS", amene mosavuta kusamutsa deta ya Android foni kwa iPhone.

"Ndikukhulupirira kuti (mtundu wotsika mtengo wa Apple) udzakhala ndi zotsatira zina pamitundu ina."Mtsogoleri wamkulu wa OnePlus Liu Zuohu adauza gawo la "State" la NetEase.