Source: Tencent Technology
On May 13, according to foreign media reports, since the launch of the Galaxy S10 5G in 2019, Samsung has launched several 5G smartphones. In fact, compared to other brands, the Korean smartphone giant currently has the largest lineup of 5G smartphones, and this strategy seems to be working. According to the latest data released by market research agency Strategy Analytics, in the first quarter of 2020, Samsung's global 5G smartphone shipments surpassed any other brand.
The latest data shows that in the first quarter of 2020, global 5G smartphone shipments totaled 24.1 million units, and as more markets access 5G networks, this number is expected to grow in the next few quarters. Among them, Samsung's 5G smartphones ranked first in the global shipments of about 8.3 million parts, occupying a market share of 34.4%.
However, Samsung is the only non-domestic brand among the top five manufacturers of global shipments of 5G smartphones. Huawei followed suit, with approximately 8 million 5G smartphones shipped in the first quarter, with a market share of 33.2%. In the past year, Huawei initially led with 6.9 million 5G smartphones shipped, slightly higher than Samsung's 6.7 million.
Backgammon is followed by Xiaomi, OPPO and vivo. Their 5G smartphone shipments are 2.9 million, 2.5 million and 1.2 million, respectively, and their market shares are 12%, 10.4% and 5%, respectively. The remaining companies that provide 5G smartphones add up to a market share of approximately 5%.
If it is not an outbreak of a new coronavirus, by the end of this year, we are likely to see these figures increase several times. The global health crisis triggered by the epidemic has created financial uncertainty and limited the growth of 5G adoption.
Last year, Samsung shipped more than 6.7 million Galaxy models supporting 5G, occupying a dominant position in the global market with a 53.9% share. In contrast, the share of the first quarter of this year has declined. Until earlier this year, Samsung only provided 5G versions of high-end smartphones, such as the Galaxy Note 10, Galaxy S20 and Galaxy Fold.
In order to compete with Chinese Android original equipment manufacturers, Samsung launched the first batch of 5G versions of the first mid-range smartphones, such as the Galaxy A51 5G and Galaxy A71 5G. Samsung ’s independently developed Exynos 980 chipset with integrated 5G modem provides support for these mid-range 5G phones. It remains to be seen whether the new mid-range 5G Galaxy phone will help Samsung increase its market share in the near future. Later this year, after the debut of the iPhone 12 that supports 5G, Samsung will also face a strong challenge from Apple.
The iPhone maker Apple is expected to release its first batch of 5G smartphones later this year, after the company signed a truce agreement with Qualcomm to use the latter's 5G chipset. However, Apple is developing its own 5G modem to reduce its dependence on other suppliers. However, it is said that these components are not ready yet.
Although Samsung is still the largest smartphone supplier in the world, Apple has completely dominated the US smartphone market. According to the latest data from market research agency Counterpoint Research, three of the five best-selling smartphones in the United States in the first quarter of 2020 are three iPhone models. Samsung ’s entry-level Galaxy A10e ranks fourth and the Galaxy A20 ranks fifth. Due to the outbreak of the New Crown epidemic and the "slow" initial sales of the Galaxy S20 series, Samsung's sales in the United States fell 23% year-on-year last quarter.
Samsung also plans to launch a 5G version of the Galaxy Z Flip later this year. With the introduction of entry-level 5G integrated mobile chipsets, Samsung is expected to launch relatively cheap 5G phones in the coming months, driving the global adoption rate of 5G smartphones.
Post time: May-15-2020