In November, the momentum of panel buying continued to drive up prices. The growth rate of applications such as TV, monitor and pen was better than expected. TV panel rose by 5-10 US dollars, and IT panel also increased by more than 1 dollar.

Trend force, a market research organization, also revised its forecast for the rise of panel prices in the fourth quarter to 15% – 20%. Since June, panel prices have rebounded, with an annual increase of 60-70%. Panel factories are expected to make a lot of money in the fourth quarter.

According to the past weak and peak season of panel pull, the end of panel pull is in late October, and the panel inventory adjustment is gradually entered in November.

Qiu Yubin, vice president of trendforce research department, said that in November this year, the panel showed no sign of adjusting inventory, and major TV brands such as Samsung, TCL and Hisense were still quite strong in pulling goods.

In fact, since the second quarter of this year, TV sales have performed quite well. People spend more time at home to stimulate TV buying. Take the U.S. market as an example, the annual growth rate of TV sales is as high as 20%, and the European market also has a good growth. The brand expects that there will be another wave of peak sales in the peak season at the end of this year. Moreover, the inventory level on hand is still low, so we continue to vigorously promote sales.

From the supply side, the demand for major panel applications, such as TV, monitor, laptop, even small and medium-sized tablet computers and mobile phones, is promising. All applications are scrambling for production capacity, which limits the panel supply to a certain extent.

On the other hand, the shortage of driving IC, t-con, etc. has delayed the panel delivery. The buyer is worried about not getting the panel and tends to let the price stabilize, thus contributing to the price rise.

Qiu Yubin expects that in November, the 32 inch TV panel will increase by $5, the 40 inch / 43 inch panel will increase by about $7-8, the 50 inch, 55 inch and 65 inch panel will rise by 9-10 dollars, and the 75 inch panel will still be able to increase by $5.

From the perspective of IT panel, due to the outbreak of the pandemic in Europe and the United States, the pattern of work at home and online learning continues, so the demand for IT panel stock has increased.

In addition to curved surface and small size products, other mainstream sizes such as 23.8 “and 27″ also rose in an all-round way, with an increase of about 1-1.5 US dollars in the whole month. The demand for pen panel is strong. In addition to TN panel, IPS panel also rose, and the full-size price rose by $1.

At present, the structure of the panel in the seller’s market remains unchanged, and the price rise of panel is expected to continue to the end of the year. As the price rise in October and November exceeds the expectation, trendforce estimates that the growth of TV panel in the fourth quarter will be 15-20%, which is better than the 10% increase in a single quarter previously expected.

The panel factory is expected to make a profit in this quarter. Panel prices have rebounded since June and have risen by 50-60% so far. For the first time in history, panel prices have risen by 60-70% for the whole year.