Source: World Wide Web
On July 21, Chinese smartphone manufacturer OPPO announced that it will officially sell 5G smartphones through Japanese operators KDDI and SoftBank (SoftBank), bringing the superior 5G experience to more Japanese consumers. This is an important milestone for OPPO to expand the Japanese market, marking OPPO's entry into the mainstream market in Japan.
"2020 is the first year that Japan has entered the 5G era. We are paying attention to the opportunities brought by the fast 5G network and seizing the opportunities through the various 5G smartphones we have developed. All of these may allow OPPO to gain in the short term. Advantages to achieve rapid growth.” OPPO Japan CEO Deng Yuchen said in an interview with the media, “The Japanese market is a very competitive market. OPPO’s goal is not only to provide comprehensive quality products, but also to enhance our own brand value and Product competitiveness to deepen relations with Japanese operators. We hope to become a challenger in the Japanese market."
Foreign media reported that the vast majority of smartphones in Japan are sold through mobile operators and bundled with service contracts. Among them, high-end devices priced above US$750 dominate the market. According to market observers, most smartphone manufacturers believe that Japan is a very challenging market. Entering such a highly competitive market will help to enhance the brand image of smartphone manufacturers and help them gain popularity in other markets. expansion.
According to data from the International Data Corporation (IDC), the Japanese smartphone market has long been dominated by Apple, which has a 46% market share in 2019, followed by Sharp, Samsung and Sony.
OPPO entered the Japanese market for the first time in 2018 through online and retail channels. OPPO's cooperation with these two Japanese operators is expected to pave the way for cooperation with Docomo, Japan's largest operator. Docomo occupies 40% of the operator's market share in Japan.
It is reported that OPPO’s first flagship 5G mobile phone, Find X2 Pro, will be available on KDDI omni-channels from July 22, while OPPO Reno3 5G will be available on SoftBank’s omni-channels from July 31. In addition, other OPPO devices, including smart watches and wireless headsets, will also be on sale in Japan. OPPO has also customized an earthquake warning application specifically for the Japanese market.
OPPO also said that in addition to increasing its market share in Japan, the company also plans to open up other markets this year, such as Germany, Romania, Portugal, Belgium and Mexico. According to the company, OPPO’s sales in Central and Eastern Europe in the first quarter of this year increased by 757% over the same period last year, and in Russia alone it increased by more than 560%, while shipments in Italy and Spain were respectively compared with the same period last year. Increased 15 times and 10 times.
Post time: Aug-01-2020