Nws yog qhov tseeb tias tus nqi ntawm iPhone tau txais ntau thiab kim dua.

Cov xov xwm txawv teb chaws gsmarena suav tus nqi ntawm iPhone nyob rau hauv xyoo tas los no, thiab xaus lus tias qhov tsos ntawm lubiPhone Xtau coj tus nqi tag nrho ntawm Apple lub xov tooj ntawm tes mus rau qib tshiab.Hauv xyoo 2017,iPhone Xmam li nco dheev tsa tus nqi txwv ntawm smartphones mus rau yim los yog cuaj txhiab yuan, thiab txij li thaum lubiPhone XS, tus nqi ntawm high-end iPhones txawm tias tshaj 10,000 yuan, tawm musApple mobile xov toojnrog ib tug unattainable siab nyob rau hauv tib neeg lub siab.kev xav.

"Lub iPhone tau hloov koj lub koob yees duab digital, thiab koj tsis tas yuav nqa nws lawm. Lub iPhone tau hloov koj lub camcorder, hloov koj lub suab paj nruag, hloov tag nrho cov khoom sib txawv," Apple CEO Tim Ku hauv kev xam phaj nrog ABC's "Zoo sawv ntxov America. "Ke teb rau cov lus nug txog tus nqi siab ntawm coviPhone XS Max.

"Nws tuaj yeem hais tias cov khoom no tseem ceeb heev, peb pom tias tib neeg xav kom muaj cov khoom lag luam tshiab tshaj plaws, nws tsis pheej yig ua li ntawd."Tim Cook ntxiv.

Tag nrho kev nce qib hauv tus nqi ntawm iPhone tau ua rau tsis muaj "cov ntaub ntawv luv nqi".Tsis tas li ntawd xwb, tab sis tus nqi siab kuj deterred ntau tus neeg siv.Apple lub ntiaj teb kev muag khoom tau poob qis, tshwj xeeb tshaj yog nyob rau hauv Suav lag luam.

Cov ntaub ntawv qhia tias thaum lub Kaum Ib Hlis 2019, Apple iPhone xa khoom hauv Suav teb poob 35.4% xyoo-rau-xyoo.Qhov poob ntawm Apple qhov muag hauv Suav teb tsis yog thawj qhov kev poob qis.Cov qauv ntawm Apple kev muag khoom hauv Suav teb tau txuas ntxiv rau ob lub hlis.

Ntxiv rau qhov kev sib tw hnyav hauv Suav lag luam thiab tsis muaj kev txhawb nqa rau 5G tes hauj lwm, "khoom kim" yog ib qho teeb meem uas yuav tsum tau zam.Txawm Cook tau blurted tawm hauv kev sib tham nrog xov xwm: "Peb muag ntau dhau lawm."

Yog li ntawd, ntxiv rau cov qauv yooj yim txhua xyoo, Apple tau ua qee qhov kev cuam tshuam los simiPhone SEthiabiPhone XRcov khoom uas tsis muaj nqi.

Thaum Lub Ob Hlis 2016, Apple tau tshaj tawm lubiPhone SE, tus nqi ntawm 3288 yuan (National Bank version), US version pib ntawm 399 US las, txog 2600 yuan.Cook ib zaug hais ntawm lub rooj sib tham hu: “Tus tshiabiPhone SEnyob rau hauv cov khoom lag luam iPhone kuj tau ua rau peb nyob rau hauv txoj haujlwm muaj txiaj ntsig zoo dua, tshwj xeeb tshaj yog nyiam cov neeg siv tshiab rau hauv peb lub ecosystem. "

Qhov tseeb tau ua pov thawj tiasiPhone SEtau ua tiav cov txiaj ntsig zoo hauv kev ua lag luam.Daim ntawv ntsuam xyuas CIRP tau los ntawm lub tuam txhab tshawb fawb kev lag luam qhia tias nyob rau hauv peb lub hlis tom qab lubiPhone SEtau tsim nyob rau hauv ntau, lub tshuab tau nce 16% ntawm US iPhone kev lag luam sib koom, ua tus thib peb loj tshaj plaws iPhone qauv tom qab lubiPhone 6S NtxivthiabiPhone 6S..

Thaum lub Cuaj Hlis 2018, Apple tau tshaj tawm "tus nqi zoo"iPhone XR, tus nqi ntawm 6,499 yuan.Txawm hais tias cov neeg netizens tseem thuam thaum lub sijhawm tso tawm, cov ntaub ntawv tom qab tau pom tias qhov no kuj yog "tseeb fragrance vaj tswv tshuab".

Cov ntaub ntawv los ntawm Omdia qhia tau hais tias ntawm 10 saum toj kawg nkaus thoob ntiaj teb kev xa xov tooj ntawm tes hauv 2019,iPhone XRranked thawj hauv kev xa khoom nrog 46.3 lab units.

Raws li Counterpoint Research, vim yog qhov muag zoo tshaj plawsiPhone XRthiabiPhone 11, iPhone kev xa khoom hauv Is Nrias teb tau nce 41% xyoo-rau-xyoo hauv 2019. Tsis tas li ntawd, Apple yog qhov loj hlob sai tshaj plaws high-end smartphone hom hauv Is Nrias teb hauv 2019. Tom qab iPhone XR ntau tus nqi txiav, kev xa khoom tau nce 41% xyoo- on-xyoo, thiab nws kuj tau dhau los ua "tseem muaj ntxhiab tsw" tus chij ntawm cov neeg Indian.

Rau Apple, qhov tshwm sim ntawm tus tshiab version ntawmiPhone SETsis tsuas yog sau qhov sib txawv ntawm Apple tus nqi 3,000-5,000 yuan, tab sis kuj qhib kev lag luam tshiab.

Cov tuam txhab xov tooj hauv tsev puas yuav tsis xis nyob?

Plaub xyoos tom qab ntawd,Kuarestarted lubSE seriesthiab launched ib tug tshiab version ntawm lubiPhone SE.Lub tshuab txuas ntxiv cov khoom muag ntawm cov khoom "qis" thiab "small-screen" cov khoom ntawm cov tiam dhau los.Nws tau nruab nrog Apple lub zog tshaj plaws A13 bionic processor thiab 4.7-nti npo.Tus nqi pib ntawm 3299 yuan.

Thaum ntau lub tuam txhab tau sim kom tau txais lub vijtsam loj dua los ntawm kev siv tshuab folding,Kuantsiag to launched ib tug me me screen khoom.Tsis muaj kev tshaj tawm xov xwm, tsuas yog mus hauv online, Cook txoj kev txav mus los yuav ua rau ntau tus neeg tsim khoom " tshee hnyo."

Qhov tseeb, txawm hais tias cov xov tooj loj-screen tau dhau los ua qhov sib txawv, ntau tus neeg siv tau hais txog kev xav txog lub xov tooj me me thiab zoo nkauj uas yog ib zaug me me thiab zoo nkauj, thiab txawm tias muaj ntau yam.Kua's hardcore kiv cua, vam tiasKuatuaj yeem rov pib qhov khoom ntawm iPhone4S classic.Cook tau hais tias tus naj npawb ntawm cov neeg siv (cov neeg nyiam lub vijtsam me) yog ntau tshaj qhov xav tau.

Flagship kev ua tau zoo, tus nqi qis, yooj yim-rau-siv system, thiab txaus gimmicks, nws tsis tsuas yog txaus siab rau cov neeg uas tau longed rau lubiPhone, tab sis kuj txaus siab rau cov neeg siv uas muaj kev thov rauKua's ecology tab sis muaj nyiaj txiag tsis txaus.Thiab qhov no yuav yog kev ua lag luam uas muaj peev xwm ua tau thiab kev lag luam pib ntawm qhov kev txiav txim ntawm kaum tawm lab.

Kuatxaus siab ua kom nws lub cev qis qis, thiab lub community launch ntawm "nqi-nqi" iPhone yog ib txwm zoo rau cov neeg siv khoom, tab sis nws yuav yog qhov txaus ntshai zais rau lwm lub xov tooj ntawm tes.

Rau cov tuam txhab hauv xov tooj hauv tsev, txawm hais tias qhov cuam tshuam rau lub sijhawm luv tsis mob, tab sis yog tias SE cov khoom lag luam tau ruaj khov, lub ntiaj teb lub xov tooj txawb kev lag luam yav tom ntej yuav ua rau tus neeg sib tw txaus ntshai.

Kuayeej ib txwm yog "khoom kim heev" hauv kev lag luam xov tooj ntawm tes.Raws li tsab ntawv ceeb toom ntawm lub lag luam high-end tshuab hauv peb lub hlis twg ntawm 2019 tso tawm los ntawm Counterpoint,KuaKev muag khoom ntawm lub xov tooj ntawm tes suav nrog 52% hauv kev ua lag luam high-end,Samsungaccounted rau 25%, thiab domestic mobile xov tooj manufacturers accounted rau tsawg tshaj li 20%.

Lub sijhawm no, Apple qhov kev txo qis qis qis, tau pib 3000-5000 yuan tus nqi cov ntaub ntawv cov khoom lag luam, taw qhia ncaj qha rau lub xov tooj txawb hauv tsev.Saib ntawm cov xov tooj flagship launched los ntawm ntau lub xov tooj ntawm tes manufacturers xyoo no, feem ntau ntawm lawv yog concentrated nyob rau hauv tus nqi ntawm 3000-5000 yuan.

Tus nqi tib yam, processor zoo dua, thiab qhov system ecology zoo dua,KuaiPhone SE2 ua rau muaj teeb meem rau cov tuam txhab xov tooj hauv tsev.

Qhov tseem ceeb tshaj,KuaNws kuj tau tso tawm ib qho app "Hloov mus rau iOS", uas tuaj yeem hloov cov ntaub ntawv ntawm Android xov tooj mus rau iPhone tau yooj yim.

"Kuv ntseeg tias (Apple tus nqi qis) yuav muaj qee yam cuam tshuam rau lwm lub npe."OnePlus CEO Liu Zuohu hais rau NetEase's "State" kab.